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Job Title: Digital Marketing Specialist
Job Category: Internet/New Media,Marketing/PR,Sales/Sales Mgmt
Job Status: Permanent
Salary: C35k Neg €/ Year
Description: Digital Marketing Specialist

The client is a leading retail group headquartered in Dublin but with multiple sites across Ireland. They are a major brand in their marketplace and are in expansion mode at present which includes the development of an online ecommerce site. With this in mind they are seeking to appoint a Digital Marketing Specialist to grow their online presence
They believe their people are core to their success and work hard to match ambition to their culture and values. They believe in developing, retaining and promoting from within, always wanting to support their people in achieving their potential.
Their goal is to rapidly generate new customer engagement, website traffic and revenue by strategically exploiting all aspects of the paid search, advertising, social media marketing and SEO.
The purpose of this role is to outline and execute a plan of digital strategies, to increase quality traffic to their website whilst optimising conversion rate as much as possible.
The responsibilities of the role include:
Taking ownership of the company website strategy
Developing and owning aggressive SEO and PPC strategies for the company website
Developing and managing keyword strategies across all social media and websites
Building and executing a distinctive social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generating, editing and publishing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborating across the business (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

We would like to hear from candidates with the following Key skills:
Extensive experience marketing and promoting through social media both paid and unpaid strategies
3+ years experience in similar role
Broad knowledge on promoting websites in Google search organically with SEO and through Paid Search with Google AdWords
Reporting on digital strategy using Analytics tools including Google Analytics
Positive attitude, detail oriented with good multitasking and organisational ability
Working knowledge of WordPress content management systems
Ability to report accurately across all digital activities
Job Location: Dublin South

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